Web Brief AI guides clients through every aspect of their new website — then delivers a professional, structured brief your development team can build from immediately.
Agencies and developers waste hours chasing clients for basic information. Clients don't know what to provide. Projects start late, scope creeps, and everyone is frustrated.
An intelligent brief-builder that walks your clients through every decision — with AI filling in the gaps, suggesting improvements, and delivering a professional document your team can actually build from.
From the first conversation with a client to a finished PDF the developer can open and start building from immediately.
A guided multi-step process that captures business name, services, USP, target audience, tone, goals, contact details, social media profiles, and typography preferences. Set your content language and specific must/must-not instructions that the AI follows across every module.
Complete business profileEnter an existing website URL and Web Brief AI scrapes it to pre-fill discovery answers, auto-detect social media links (Facebook, Instagram, LinkedIn, and more), and extract contact details — all in one click.
Auto-importDrag-and-drop page management with AI-suggested page structures based on the business type and conversion goals. Every page gets a title, slug, type, and purpose.
AI suggestionsAI writes 500+ words of tailored copy for every page — headlines, subheadlines, body content, CTAs, and per-page SEO fields. Generate content for all pages at once with Generate All Pages, or use Improve with AI to sharpen existing copy. Set mandatory instructions and content language to keep every page on-brand.
Bulk generate & improveAdd competitor URLs and let AI analyse their positioning, strengths, and gaps. Then hit Generate Action Plan — AI synthesises every insight across all competitors and creates prioritised actions you can route directly into new pages, functionality specs, or SEO settings in one click.
AI synthesisDefine service areas with intelligent drill-down — enter a county and AI expands it into towns, or a region into cities. Generates an SEO-focused geographic strategy with keyword targets per location and auto-creates location landing pages in your site structure.
Local SEOAI-generated keywords, schema markup, sitemap configuration with page type control, robots.txt builder with disallow paths and crawl-delay, and an AI crawler policy section — choose to allow all crawlers, block AI training bots, or set per-crawler rules.
Full SEO briefA full product catalogue with names, descriptions, pricing, SKUs, and schema markup attributes. Supports both service businesses and ecommerce with custom field schemas.
eCommerce readyUpload logos, images, PDFs, and documents. Images are automatically resized to 1920px max and converted to WebP at 80% quality. Download the entire optimised image set as a single zip — folder-organised by page, ready to drop straight into your developer's /public/images. Hosted URLs for every asset are also included in the brief.
Need a booking system, API integration, or member area? Describe it and the AI interviews you — asking targeted questions about scheduling rules, integrations, edge cases, and data — until it can write a complete, developer-ready functional spec.
AI-led requirementsOne-click generation of a beautifully formatted, printable PDF covering all sections. Includes all content, SEO details, functionality specs, and a complete asset URL table.
Print-ready PDFThe completed brief is automatically emailed to the project owner the moment it's generated — ready to forward straight to your developer or design team.
Auto-sendInvite clients or team members via a one-click email link. Role-based access keeps each person's projects private to them and their collaborators.
Multi-userAn always-on AI consultant embedded throughout the entire brief process. It knows your business, understands the section you're working on, and can fill in forms, add pages, and write content directly — not just give advice.
Context-aware AIEvery brief exports as a clean, structured JSON file alongside the PDF. Developers can import it directly into project management tools, CMS platforms, or custom workflows — no manual re-entry of brief data.
Developer-ready dataA structured workflow that guides even the most non-technical client from zero to a complete, actionable document.
Name the project, set the industry, and choose an AI mode — Guided, Fast, or Done-For-You.
Answer questions about the business, audience, and goals. AI improves answers and fills gaps, or imports from an existing website.
AI generates the site structure, page content, SEO strategy, and competitor analysis. Review, edit, and refine with the AI strategist.
Generate the PDF brief, download the JSON data, and email it to your team. The developer has everything they need to start building immediately.
Every project gets a built-in AI website strategist that knows the business, the stage, and what's needed next. It doesn't wait to be asked — it proactively guides, suggests, and gets things done.
One tool that replaces hours of manual briefing work. Start free and upgrade as your team grows.
All plans include the AI strategist. Webmaster billing is monthly and cancellable any time after your brief is generated.
"We used to spend 2–3 hours in discovery calls before we could even quote a project. Now clients complete the brief before our first call and we start with everything we need."
"The AI strategist is genuinely impressive. It pushed back on vague answers, suggested pages I hadn't thought of, and wrote the homepage copy in about 30 seconds."
"The PDF brief we send to clients now looks more professional than anything we used to create manually. It's become a genuine part of our sales process."